This has been one of my more requested posts, and I can totally see why. A good foundation is hard to find, let alone a good natural foundation – you’ve got to sift through brands, types, and shades, and for the most part do it all online too.
I’ve been experimenting with natural and organic makeup for just over two years now, and I’ve tried a fair few foundations in that time. I think it’s fair to say that natural makeup is catching up with highstreet, but it’s still not quite there. In that time, I’ve tried mineral makeup, liquid foundation, and a few tinted moisturisers in that time and sadly have been disappointed with the vast majority of them. I wouldn’t say that I’m picky; I’m just looking for similar coverage to what I would expect from Rimmel or MAC.
I was discussing with a friend the pros and cons of my favourite foundation, and I think biggest of all was the lack of samples that are available. Forget organic facial oil minis; we want foundation samples to try! If anyone knows of a service offered by a natural beauty brand akin to this, please hook me up – it’s such a pain getting the right foundation but the wrong shade, and especially at the mid-to-premium prices offered. I’m hoping this guide will help you out somewhat – let me know if so!
Best Coverage
If you’re anything like me, coverage is your number one necessity when it comes to foundation. I want my foundation for an all-over even skintone, nothing more, nothing less. And, I think I’ve finally found the perfect one. It’s from Ere Perez Natural Cosmetics, and it’s their Oat Milk Foundation*. I’ve found it does exactly what it promises, providing medium coverage throughout the day and not sweating or drying up, which may be down to its water base rather than oil. This may be why it’s a tad runny, but once applied it dried in place well and sits naturally on my skin. I picked mine up in Light/Medium because I’ve always plumped for a more beige-hued foundation, normally to find that I’m paler than I thought I was (sigh).
Best Value for Money
If you’re shopping for natural beauty on a budget, don’t sweat it. The good people at Avril have you covered with their organic-certified foundation that comes in at under £10 a pop. I used this foundation regularly earlier in the year (read my full review here) and while I did find it to be more of a tinted moisturiser than a foundation, I thought the quality is good for the tiny price. Essentially, if you’re looking for light coverage, perhaps for regular day wear, this is for you. Plus, it smells nice!
Best for On-The-Go
In addition to a good stick concealer, I like to carry a foundation in my handbag for general touch-ups while I’m out and about. My recommendation here is RMS Beauty’s “Un” Cover-Up*, a coconut oil-based foundation that will give you a boost in terms of coverage and also general radiance, but does have a few drawbacks. I’ll be honest, I did have a little bit of a phase with this product (read my full review here), but it’s now been relegated to my handbag. First – you’re gonna have to like applying this with your fingertips, or be prepared to drown in the foundation when applied by brush. Second – it doesn’t last half as long as I’d like it to, which means it works well for an evening event or touch-up but wouldn’t be my daily go-to. However, it is organic (if not certified) and comes in a pretty little pot that matches the rest of my RMS collection, and makes me swoon…
