Last night I attended the Drapers Conscious Fashion Awards 2025! The wonderful team at Salvation Army Trading Company invited me to join their table and celebrate the best sustainable innovations that the British fashion industry has to offer. It was a great excuse to dress up (in a thrice-worn dress!) and meet some incredible sustainable fashion innovators. Here’s a run-down of the nominees, highly commended, and winners!
Drapers Conscious Fashion Awards 2025: Winners & Nominees
Drapers is an industry magazine covering fashion industry insights, with a strong focus on sustainability and circularity. They host the Conscious Fashion Awards annually, and for 2025, I had the pleasure of attending as a guest of Salvation Army Trading Company (a textile recycling company and commercial branch of The Salvation Army). Earlier this year I went behind the scenes at their textile recycling facility to discover what happens to clothes donated at a clothes bank, and I was amazed by the technology they use to recover, reuse, and recycle tonnes of clothing every day. They really are leading the way when it comes to large-scale textile recovery and recycling!
On the night, we were treated to a three-course meal and comedy by the brilliant Lucy Porter. It was then onto the awards, and there was such an incredible roster of organisations nominated. Read on to discover the winners, highly-commended, and nominees. I’ve also included a bit more background on each winner!
Brand of the Year: Lucy & Yak
Winner: Lucy & Yak
Nominees:
Lucy & Yak has been a beloved sustainable fashion brand for years, so it’s only fitting they scooped Brand of the Year at the Drapers Conscious Fashion Awards 2025. Specialising in organic cotton dungarees in colourful prints and inclusive sizes, they have an incredibly loyal fan base. Here in Brighton, almost everyone owns a pair!
Best Carbon Footprint Initiative: Royal Trinity Hospice
Winner: Royal Trinity Hospice
Nominees:
Royal Trinity Hospice in Battersea is my favourite London charity shop, so it was great to see the overarching brand receive the Best Carbon Footprint Initiative award. Royal Trinity Hospice’s Seven Steps to Sustainability is their current sustainability plan, encompassing seven bold steps to reduce their carbon footprint.
Change Maker of the Year: Tamsin Lejeune
Winner: Tamsin Lejeune
Tamsin Lejeune is the CEO of Common Objective and a sustainable fashion luminary in her own right. Common Objective is the LinkedIn of the sustainable fashion space, and goes so much further than a social network too. I had the pleasure of meeting Tamsin early on in my sustainable fashion creator days, and later became one of Common Objective’s Top Influencers! Find out more about her inspiring work in her interview with Drapers. This award was sponsored by Infor Nexus.
Best Circularity Initiative (<£10m): Helen Kirkum Studio
Just last week I saw Helen Kirkum speak at NOW Gallery for London Repair Week, so it was a delight to see her awarded the Best Circularity Initiative (<£10m) award at Drapers Conscious Fashion Awards 2025. Founder of her eponymous studio, Helen Kirkum Studio, Helen is a pioneer in saving old sneakers and making new shoes from them, making small batches and custom designs alike. I recently added the brand to my guide to sustainable sneakers – they really are pushing what’s possible in remaking old into new!
Best Circularity Initiative (>£10m): Reformation
Cult sustainable fashion brand Reformation scooped the Best Circularity Initiative (>£10m) at the Conscious Fashion Awards this year for their sustainability commitments – to be climate-positive by 2025 and circular by 2030. Their page on circularity is a great example of transparency too.
Alongside Reformation, the Salvation Army Trading Company were highly commended for their textile recycling efforts. You can see behind the scenes on my recent tour of their facilities. This award was sponsored by Re&Up.
Conscious Store Design: Traid
Traid is one of London’s best charity shop chains, and their store in Shepherd’s Bush picked up the Conscious Store Design. Not only can you shop second-hand and support charity, but the store also hosts community workshops and events.
Best Customer Engagement Campaign: Sign of the Times
Sign of the Times is a pre-loved luxury boutique and online store. They won Best Customer Engagement Campaign for their ‘1976 campaign’, which saw them sell 76 pre-loved items at 1976 prices.
Empowering People Initiative: ACS Clothing
Circular fashion business ACS Clothing won the Empowering People Initiative award for their Social Sustainability programme.
One To Watch: Purified
Earlier this year I had the pleasure of reviewing Purified’s plastic-free sneakers, so it was a delight to see the brand scoop the One To Watch award. I certainly think they are one to watch, having launched less than a year ago! This award was sponsored by Oritain.
Positive Change Award: Superdry
Superdry won the Positive Change Award at this year’s Conscious Fashion Awards, for their ‘Year of Positive Transformation’. This includes reducing Scope 3 emissions, rolling out their Respect & Dignity Programme, and smaller initiatives. This award was sponsored by Salvation Army Trading Company.
Power Product of the Year: Wuka
Reusable period product brand Wuka won the Power Product of the Year award for their Stretch Super Heavy Flow range. Not only does this range cover inclusive sizing, it also provides a more inclusive period product too.
Best Social Enterprise or Charity Initiative: Seasalt
Winner: Seasalt
Nominees:
Sustainable Cornish fashion brand Seasalt won the Best Social Enterprise or Charity Initiative for their collaboration with Mind. Seasalt x Mind’s campaign – Brave the Weather Together – gave a generous £5 donation for every raincoat sold, and since 2021, they have raised over £500,000 for the mental health charity.
Sustainable Textile Innovation: Colorifix
Fashion disruptor Colorifix won this year’s hotly contested Sustainable Textile Innovation award. Colorifix is tackling harmful dyeing processes with their biological textile dyeing.
Alongside Colorifix, the Sustainable Textile Innovation also saw BioFluff highly commended for their Savian material. This is the world’s first plant-based fur, fleece, and shearling, and has seen the likes of Stella McCartney use it. This award was sponsored by TextiMag.
Retailer of the Year: Wolf & Badger
A big congratulations to Wolf & Badger for winning Retailer of the Year! Wolf & Badger is my favourite place to shop for beautiful clothes and homewares made by independent makers, and it’s great to know that Drapers agrees! Discover my edit for Wolf & Badger here →
Recommerce Award: Sign of the Times
Sign of the Times scooped their second award of the night for the Recommerce Award. I enjoyed their collaboration with John Lewis last year and it’s great to see a vintage boutique really connect with their customers and show just how good second-hand can be.
Fashion rental brand Hirestreet was highly commended for their recommerce efforts, providing an equally well-executed attempt at making fashion circular.
Best Use of Technology For Good: Nobody’s Child
Winner: Nobody’s Child
Nominees:
Mid-range fashion brand Nobody’s Child won the Best Use of Technology For Good award for 2025. This was for their use of digital product passports, in a pilot that they rolled out impressively early. It seems I may need to update my review of the brand soon… This award was sponsored by Lectra.
Thanks again to Salvation Army Trading Company & Drapers Conscious Fashion Awards 2025!
