My Favourite B Corps

Happy March! March is both my birthday month, and B Corp month, so I’m excited to celebrate being an ethical girl in an ethical world this month! In order to celebrate, I’ve combed through the B Corp Directory to bring you a list of my favourite B Corp certified brands across beauty, fashion, lifestyle, homeware, and travel. I was surprised at how many this turned out to be!

Here’s a quick overview into what it means to be B Corp, and why I recommend looking for the ‘B Corp Mark’ when shopping…

What Is B Corp Certification?

B Corp Certification is a marker of positive social impact made by a business both within its supply chain, and to its customers and wider communities. It’s a holistic certification, taking into account multiple social and environmental issues, as well as giving consideration to the size and profile of each business applying for the mark.

According to B Lab, the founding organisation of B Corp Certification, in order to achieve certification, a company must: 

• Demonstrate high social and environmental performance by achieving a B Impact Assessment score of 80 or above and passing their risk review. Multinational corporations must also meet baseline requirement standards. 
• Make a legal commitment by changing their corporate governance structure to be accountable to all stakeholders, not just shareholders, and achieve benefit corporation status if available in their jurisdiction. 
• Exhibit transparency by allowing information about their performance measured against B Lab’s standards to be publicly available on their profile on B Lab’s website.  

As a group led by B Lab, they aim to show their commitment to economic systems change. Put simply, this means successfully transitioning to business models that align people and planet alongside profit.

Why Is This Certification Important?

Let me be clear: there are A LOT of sustainability certifications out there. From SA standards, to material certifications, organic, fair trade, plastic-free marks, recycling schemes and recycling instructions… Understanding certifications can get a bit overwhelming.

And, as someone who looks into brands’ impact for a living, I have to say that some certifications hold a lot more weight than others.

B Corp certification is one such certification that I truly believe holds weight, for both businesses and customers alike. First, the application process is both rigorous, and dependent on size and scale. A small jewellery brand will not have to prove as much as a multinational corporation, for example.

Second, B Corp Certified organisations are required to undergo the verification process every three years in order to re-certify. This is novel and welcomed! As we’ve seen through Fashion Revolution’s Annual Transparency Indexes, sometimes brands do go backwards on their commitments. For B Corp businesses, not continuing with their previous commitments – and not showing improvement and progress on these commitments – puts them at risk of losing certification.

In short, B Corp Certification encourages a transition away from short-term thinking that only prioritises shareholder profits, to long-term thinking, and real, measurable commitments to employees, shareholders, customers, and wider communities, that builds in responsibility and resiliency.

B Corp Brands I Love

On this basis, you might think that the pool of B Corp brands out there is quite small. In fact, there are thousands of certified businesses, in hundreds of different industries! When compiling this post, I realised on an almost daily basis I find myself using B Corp certified skincare, underwear, clothing, furniture, apps, and more.

On an almost daily basis, you’ll find me wearing Baukjen, Boody, Organic Basics, or Sézane, and I’ll certainly be wearing my Monarc Jewellery hoops! In my beauty cabinet, I have my favourite SBTRCT cleanser, L’Occitane moisturiser, and Grace & Green period products. At the gym, I’ll be running in my Hylo Sneakers. And at home, I’ll keep my Briiv Air Purifier running!

Scroll down for longer lists across beauty, fashion, homeware, and more. These lists are in no way exhaustive – I’d actually recommend checking the live directory for up-to-date information – but these are some of my favourite brands that are B Corp certified!

B Corp Beauty Brands

B Corp Fashion Brands

B Corp Jewellery Brands

B Corp Lifestyle Brands

B Corp Homeware Brands

B Corp Travel Brands

How many of these brands have you used or shopped with? Let me know below!

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