If you know me, you know I love transparency. It’s what I look for in my clothes, food, and cosmetics. And it’s why I’m so excited to introduce you to Cult Conscious, the new collection from Cult Beauty! I’ve been shopping with Cult Beauty for years, sourcing my beauty bag staples from their site, but often having to delve deeper into the descriptions to find out whether a product is cruelty-free, vegan, or recyclable. Well, now it’s a whole lot easier!
Cult Beauty, in collaboration with transparency tech-platform Provenance, has now identified the conscious values of over 1,000 products on their site, and labelled them with easily-identifiable ‘proof points’. So, whether you go for organic skincare, or cosmetics with fully recycled packaging, you can shop with ease.
Cult Conscious Proof Points, Explained
Cult Conscious is Cult Beauty’s conscious range of over 1,000 beauty products. In order for these products to be part of Cult Conscious, they must meet at least one of Cult Beauty’s ethical criteria, known as Proof Points:
- 1% For The Planet Member
- B Corporation Certification
- Black Founded Business
- Black Owned Business
- Carbon Offsetting
- Clinically Tested
- Compostable Parts
- Coral Reef Safe
- Donates To Charity
- Family-Owned Business
- Female-Founded Brands
- Female-Owned Business
- Forest Stewardship Council (FSC) Approved
- Free From Artificial Flavours
- Free From Synthetic Preservatives
- Fully Recycled Packaging
- Independently Owned
- Living Wage Employer
- Net Zero
- Partly Recyclable Packaging
- Partly Recycled Packaging
- Person of Colour Founded Business
- Person of Colour Owned Business
- Reusable Packaging
- Renewable Energy
- Scientifically Tested
- Supports Biodiversity
- Supporting Health
- Supporting Education
- Supports Local Community
- Widely Recyclable Packaging
To cut through the greenwash, Cult Beauty has partnered with Provenance, a transparency tech platform that uses blockchain technology to digitally verify beauty products’ claims and assign Proof Points. All Proof Points that display a green tick mean that the information has been verified by a third party – think of it as an extra tick of approval! So now you can shop your values with confidence, choosing to shop by value in the Cult Conscious collection, or checking each brand or product for their Proof Points.
Essentially, when shopping on Cult Beauty you can find out why a product is cult, and why it’s cult conscious too!
My Conscious Beauty Favourites
I’ve been shopping with Cult Beauty for years now, so it’s nice to have an entire section dedicated to the products whose values I share! Here, I’ve found my staple brands, as well as a few new discoveries…
Hourglass. If I had to wear just one brand of makeup for the rest of my life, it would be Hourglass. As a truly cruelty-free brand, whose products work and last all day, I have been slowly investing in them over the years. Through Cult Conscious, I also learned that they’re a female-founded brand! My favourite products have to be the Airbrush Concealer, Voyeur Gel Eyeliner, and Refillable Eye Shadows.
La Bouche Rouje. For Christmas this year, my best friend and I exchanged La Bouche Rouje lipsticks. For me? Lipstick in Rouje Vendome, and Lipstick Case in Beige. For her? Lipstick in Pop Art Red, and a hot red lipstick case to match! La Bouche Rouje is an independently-owned French makeup brand, with a range of fully refillable cosmetics that are vegan too.
The Ordinary. Finally, my skincare superhero: The Ordinary. As a science-based skincare brand, I’ve found adding a few of their specific products into my skincare routine has really changed the game – namely, their retinol and azelaic acid. On Cult Conscious, the brand is verified cruelty-free, and also labelled as carbon offsetting and donating to charity.
New Discoveries I’ve Found On Cult Conscious
And for the new discoveries… Here’s three brands whose products I’ve discovered through Cult Conscious, whose values match my own!
Davines. My hairdresser swears by Davines, and it’s been a brand I’ve wanted to try out myself at home. So I was excited to find them in the Cult Conscious collection, and so far have been loving the OI All In One Milk for my hair. This little spray provides heat protection, which is great as I have to wash my fringe on a daily basis! Davines is B Corporation certified, and a member of 1% For The Planet.
Medik8. Building on my love for science-backed skincare, Cult Conscious helped me to discover Medik8! This cruelty-free brand is renowned for its retinal serums, but it’s the Daily Radiance Moisturiser that took my fancy. This moisturiser feels like moisturisers twice its price, with a smooth and quickly-absorbed formula. I’m now a fan of the brand, as they’re also a Living Wage Employer and making their products with Renewable Energy.
Ouai. Finally, there’s Oaui. Their name is French for ‘yeah’, so my inner Parisian was already intrigued… Turns out, their products are a combination of The Ordinary and Olaplex! Specific, effective, and good value too. While their range is predominantly built around haircare, I couldn’t resist trying the Chill Pills Bath Bombs. They make for a luxurious addition to a morning bathe! The brand is Cruelty Free, and offers a number of Refillable Products too.
My Cult Conscious Picks
Here’s a few of my favourite finds on Cult Conscious to get you started. Go take a look at the full collection and let me know below – what values do you look for in your cosmetics?