Is & Other Stories A Fast Fashion Brand?

Screenshot of & Other Stories website

Yes, & Other Stories is a fast fashion brand.

& Other Stories is multinational clothing retailer, with 76 stores in 24 markets around the world. It is part of the H&M Group, who has more than 120,000 employees, and over 2,000 factories worldwide. H&M Group was founded by white Swedish businessman Erling Persson, and now predominantly owned by his son, Stefan Persson (worth £18.5 billion).

& Other Stories is a fast fashion brand due to the speed of production and scale of clothes that it sells.

Fashion Revolution Transparency Rating: 66/100
Good On You Sustainability Rating: 3/5
Remake Fashion Accountability Report Rating: 39/150

Additional Reasons Why & Other Stories Is A Fast Fashion Brand

Over the past few years, & Other Stories, and its parent company H&M Group, have repeatedly demonstrated that they do not care for their staff, garment workers, or impact on the planet:

Sustainable Alternatives To & Other Stories

If you’re looking to stop shopping at & Other Stories, I recommend similar designs at Arkitaip, Before July*, Clementine, Meadows*, Ninety Percent*, as well as more general options in my guide to 150+ sustainable fashion brands, and of course, shopping on my favourite second-hand fashion sites.

This post is part of a larger guide to UK fast fashion brands, which goes into more detail about the issues with fast fashion, why it will never be sustainable, and how to make your wardrobe more sustainable.

Data for this review is taken from the brand’s website, corporate website, Wikipedia, and sites linked throughout. All information is assumed correct at date of publication. Last updated: September 2022.

Disclaimer: This post contains affiliate links (denoted '*')


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