It’s that time of year! It’s time to update my guide to 100+ Fast Fashion Brands for the third year in a row! And let’s just say, a lot has happened in 12 months. We’ve seen big brands snap up failing labels, a new hyper-fast fashion brand launch with the potential to outgrow SHEIN, and Remake’s first ever Fashion Accountability Report dropped. Which means, there’s a whole lot more dirt to dig up and share with you!
New Updates For 2022
This year, I’ve decided to update the list gradually. With over 100 brands to look at, I would be lying if I said I had the time or energy to do it all in one go as I have done in previous years! Instead, I’m starting at the top of the list (with & Other Stories kicking things off) and working my way through the list, creating individual blog posts, as well as TikTok videos to match.
Have a read through the entire list here: 100+ Fast Fashion Brands & Reasons To Avoid
Or head straight to my TikTok to watch my video analyses here: @curiouslyconscious
And please let me know what you think! Your comments really help me when creating these posts and videos. I often get caught up with little details (the use of child labour – i.e. workers under 18 – and circularity are hot topics in my mind) but if there’s other things you’d like me to look at, please let me know!
A Reminder Why Fast Fashion Will Never Be Sustainable
I said it in 2020, and I’ll say it again now: fast fashion is built on exploitation.
Over the last few years, these brands have wisened up to our demands for a more ethical and sustainable fashion industry. But don’t be fooled: these sustainable policies and attempts at transparency are not to be trusted. It’s important to recognise that even when these brands are implementing better policies, the work they are doing to be more sustainable – both socially and environmentally – is done after issues arise. Their policies are defensive, and reactively implemented when they are called out in newspaper headlines and by whistleblowers.
In most cases, they strive for the most basic working conditions legally possible, and the most basic materials, while throwing money at a few CSR organisations and initiatives to remove their own responsibility to care for people and planet.
It’s for this reason that I believe fast fashion will never be sustainable. It’s easier to boycott these businesses, than to hope they will ever improve enough to be ethical or sustainable.
