Is Zaful A Fast Fashion Brand?

Screenshot of Zaful website

Yes, Zaful is a fast fashion brand.

Zaful is a Chinese trend-led hyper fast fashion e-tailer. It was founded in 2014 by businessman Leo Wang. The website has 18 million monthly active users and has over 1,000 employees, serving 260 countries around the world.

Zaful publicly admits its “vision is to become the leader in online fast fashion.”

Fashion Revolution Transparency Rating: N/A
Ethical Consumer Score: N/A
Good On You Sustainability Rating: 1/5

Additional Reasons Why Zaful Is A Fast Fashion Brand

  • On its website, Zaful sells 6919 styles of womenswear, and 4608 styles of menswear. That’s wayyyy too much.
  • Zaful offers an affiliate scheme promising an average of 30% commission on its clothing. On an example pair of trousers retailing at £12.99, an affiliate can earn £4.62, leaving just £8.27 to cover the cost of labour, materials, packaging, logistics, tax, business costs, and profit. This is next to impossible without some form of exploitation within their supply chain.
Zaful products with commission rates
Zaful products and estimated commission amounts

Sustainable Alternatives To Zaful

If you’re looking to stop shopping at Zaful, I recommend checking out my favourite second-hand fashion sites to similar styles, as well as the affordable fashion brands listed in my guide to 150+ sustainable fashion brands.

This post is part of a larger guide to UK fast fashion brands, which goes into more detail about the issues with fast fashion, why it will never be sustainable, and how to make your wardrobe more sustainable.

Data for this review is taken from the brand’s website, corporate website, Wikipedia, and sites linked throughout. The Transparency Rating is from Fashion Transparency Index 2021. All information is assumed correct at date of publication.


Notify of
Inline feedbacks
View all comments