Is Victoria’s Secret A Fast Fashion Brand?

Victoria's Secret box and underwear by Uliana Kopanytsia

Yes, Victoria’s Secret is a fast fashion brand.

Victoria’s Secret is an American lingerie specialist retailer and the number one lingerie brand in America. They also own La Senza, as well as PINK, a lingerie sub-brand aimed at teenagers. Victoria’s Secret was founded in 1977 by white American businesspeople Roy and Gaye Raymond, and today is listed on the New York Stock Exchange and owned by shareholders. The business brings in $6.1 billion in revenue annually across its 1400 retail locations and 25,000 employees.

Victoria’s Secret is a fast fashion brand due to the speed of production and scale of clothes that it sells.

Fashion Revolution Transparency Rating: 22/100
Ethical Consumer Score: 4.5/15
Good On You Sustainability Rating: 2/5

Additional Reasons Why Victoria’s Secret Is A Fast Fashion Brand

Sustainable Alternatives To V.S.

If you’re looking to stop shopping at Victoria’s Secret, I recommend looking at the brands listed in my guide to ethical lingerie as a starting point.


This post is part of a larger guide to UK fast fashion brands, which goes into more detail about the issues with fast fashion, why it will never be sustainable, and how to make your wardrobe more sustainable.

Data for this review is taken from the brand’s website, corporate website, Wikipedia, and sites linked throughout. The Transparency Rating is from Fashion Transparency Index 2021. All information is assumed correct at date of publication.

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