It’s time! It’s time for my bumper guide to the best sustainable fashion brands in the UK! After years of writing, and hundreds of posts, I’ve condensed all my favourite fashion brands into this massive list for you to explore…
This guide is the antidote to my guide to fast fashion, which came out in the middle of this year. I had been getting so frustrated by the lack of transparency, ethical working conditions, and sustainable practices, despite a huge surge in greenwashing campaigns. This list will hopefully help you to steer away from those brands, or at the very list, give you something to compare mainstream brands to.
I’ve always been hesitant to simply list out all of the brands that I consider to be more sustainable than mainstream fashion brands, because as we’ve seen with the likes of Everlane or Arket, it’s a lot harder to discern if a business truly does put people and planet before profit. However, for every single business listed here, I do trust the transparency and work that they are putting in to create a cleaner, fairer fashion industry.
And, as with all my guides, I’ll be updating this over time. So if there’s any brands missing, or if you have a question over something, please do comment!
What Makes A Fashion Brand Sustainable?
There’s no official definition for ‘sustainable fashion’, but I believe anyone can suss out whether a fashion brand is sustainable or not.
When it comes to finding out which brands are more sustainable than others, I recommend looking for the four following factors:
- Social sustainability: the brand shows clear information around who makes their clothes, and how they treat their people ethically, with respect and fair pay.
- Environmental sustainability: the brand uses organic, natural and regenerated materials, and actively works to reduce its impact across energy and water use, as well as avoiding harmful chemicals.
- Slowing down production: the brand produces a moderate amount of clothing, with a maximum of four seasons or collections each year.
- Circularity: the brand recognises its duty to take back clothing at the end of its life, and reuse, recycle, and reduce the amount of waste it produces.
How To Approach Fashion More Sustainably
Alongside the four principles that can make fashion brands more sustainable, it’s also worth changing how you approach fashion. According to a Government report, in the UK we buy more clothes than any other nation in Europe, and that rate is simply unsustainable.
To enjoy fashion more sustainably, I recommend:
- Reducing how much clothing you buy
- Accessing fashion in a circular way, such as shopping second-hand
- Taking time to work out which styles suit you, so you’ll be more satisfied with the pieces in your wardrobe
- Caring for your clothes so they last longer
If you’re wondering about “eco-friendly” ranges within larger fashion brands, my response remains: why can’t they be sustainable across all their products? In almost all cases, these collections focus on using materials that are more sustainable than the regular ranges, but that isn’t saying much. In my opinion, that isn’t real sustainability.
Nevertheless, these high-street shops are a great place to start getting fashion conscious, but there’s so many better brands to explore below…
244 UK-Based Sustainable Fashion Brands
This guide draws upon all of my shopping guides, as well as the knowledge, advice, and recommendations of my favourite ethical fashion blogs, influencers, and the pillars of the sustainable fashion space.
For this guide, I decided to order the brands by price. Sure, sustainability is often more expensive, but there are affordable and mid-range options out there too!
Oh, and just a note – these brands are focused on womenswear predominantly, but may also do menswear, accessories, homewares, and more. If you’re looking for something more specific, check out my shopping guides.
65 Affordable Sustainable Fashion Brands
- Aff and Jam
- Aiti London (15% off: BESMA15)
- Axelle Dufresne
- Bamboo Clothing*
- Beatrice Bayliss
- Bee & Alpaca (15% off: HEYBESMA15)
- Before July
- Bibico
- Bioevolve
- Boody*
- Broken Society*
- By Elleven
- Choose Love
- Colourful Standard
- Conscious Lemons
- Cutees Paris*
- Damson Madder
- Dewerstone
- EMRLD
- The Emperor’s Old Clothes
- Everpress
- FORT
- Gaia Garments
- Girlfriend Collective*
- Heiko Clothing*
- Hissy Fit
- Honest Basics
- Ilamra
- IMGG.
- InFlair (15% off: BESMA15)
- Joanie
- Kotn*
- The Loom Art (15% off: BESMA15)
- Loskey
- Lucy and Yak
- Mayamiko
- MIR*
- Mirla Beane*
- Nude Ethics
- Offbeat Petite
- Omnes*
- One Essentials*
- Onesta
- Organic Basics* (10% off: BESMAOB)
- Origin Africa
- Outwest
- Pact
- Peper Harow Socks* (20% off: BESMA)
- Phloem*
- Pitod
- PLAINANDSIMPLE*
- Plant Faced
- Pretty Polly*
- The Purple Collection
- Rapanui*
- Revival London
- Scamp & Dude
- Seasalt*
- Second Cashmere
- TALA
- Tentree
- Thought
- THTC
- Unfolded
- Yenna Label
114 Mid-Range Sustainable Fashion Brands
- 2isenough
- Ada Dakin (15% off: BESMA15)
- Ahkeke
- Albaray
- Aligne*
- Arkitaip
- Artknit Studios
- Asket
- Aspiga
- Bad Habits
- Baukjen*
- Beaumont Organic
- BEDI
- Blue Nude
- Boyish Jeans*
- Buno Behen
- Church of Sanctus
- Citizen Wolf
- Clementine
- Cocoove
- Concepts by CC (15% off: BESMA15)
- Cossac
- Cor
- Culthread (15% off: BESMA15)
- Cult Mia
- Daydreamer London
- Deidei*
- Designers Remix
- E.L.V. Denim*
- ELLISS
- The Endery
- Fanfare*
- Finisterre*
- Flax & Loom*
- Flax London
- GANNI
- Gingham Palace
- Giyi (15% off: BESMA15)
- Goose Studios
- Gung Ho
- G-Star Raw
- Hamaji
- Haveli
- Hip + Happen
- Hiut Denim
- Holi Boli
- Ilk + Ernie
- Inseperable
- In Our Name
- Isabelle Pennington Edmead
- Joshua Samuels
- JulieMay Lingerie (10% off: JULIEMAY)
- Kemi Telford
- Kings of Indigo
- Kohr*
- Komodo*
- Kowtow
- Lavender Hill*
- LAW*
- LF Markey
- Linen Tales*
- Little Things Studio
- Lola Alba
- Lora Gene
- Lowie
- Loud Bodies
- Má + Lin
- Madder Rose
- Maimie London (15% off: BESMA15)
- Marc O’Polo
- Meadows
- Meander
- Monika The Label
- Mud Jeans*
- MyCashmere*
- Navygrey
- Nearly New Cashmere*
- Ninety Percent* (20% off: BESMA20)
- Not Perfect Linen*
- Nudie Jeans
- OMO Clothing
- Outland Denim
- Out of Sync Wales
- Pangaia
- Patagonia
- Peachy Den
- PERIM
- Plum & Pigeon
- PoBo*
- Poeme
- Proem Parades
- Protected Species*
- Psylo
- Reformation
- Rhodaine
- Rozenbroek*
- Sabinna
- Saeedah Haque
- SAUTHS
- Seventy + Mochi
- Sézane
- Sheep Inc.
- Sideline
- Skall Studio
- Sophie Hawkins
- S.P.A.*
- Studio Remade
- Studio Spokes
- Swedish Stockings*
- Toast
- Veryan
- Waiting for Tomorrow
- The White Company*
- Woron*
65 Luxury Sustainable Fashion Brands
- 4
- Aleksander Revas (15% off: BESMA15)
- Alice Early
- Another Tomorrow
- Apparis*
- Atitlan Studios (15% off: BESMA15)
- Bee & Sons
- Beulah London
- BODE*
- Buki Akomolafe
- Cawley
- CFCL
- Chloé
- Collina Strada
- Cotton Citizen*
- Deadwood*
- Deploy London
- Dijago Studios
- Edward Mongzar
- Eileen Fisher
- Eirinn Hayhow
- Filippa K
- Francis Stories
- Frank & Eileen
- Garment By
- Gilda & Pearl*
- Hegarty
- INDOI
- INNNA (15% off: BESMA15)
- Isabel Manns
- Katherine Hamnett
- KAYLL
- KZ_K Studio
- L’Envers
- Labeca London (15% off: BESMA15)
- Mara Hoffman*
- Mary Benson
- Mashu Bags*
- Max Zara Sterck
- Moi Namaste
- Mother of Pearl*
- Noema James
- Nomad Issem
- Nona Assisi
- Oceanus
- Odeonia
- Oramai
- Osei-Duro
- Oshadi
- Phoebe English
- Pure One*
- Raeburn
- Re/Done*
- The Re-Pete Project
- Riona Treacy
- Rosie Assouline*
- Rosie Evans
- Son de Flor*
- Stella McCartney*
- Story mfg.
- Suzannah
- Trace Collective
- Varana
- Vivienne Westwood*
- Xenia Telunts
Looking For Something More Specific?
Sometimes less is more! If you’re looking for a specific item, why not check my sustainable shopping guides →