Yes, clothing on Wish is fast fashion.
Wish (or Wish.com) is fast fashion e-tailor and e-commerce site selling lots of low-cost, random tat. It was founded by Polish-Canadian businessman Piotr Szulczewski (worth $1.8 billion) in 2010, and today has over 500 million customers.
Wish operates similar to an online marketplace, making the traceability of its items near impossible. As per Good On You’s analysis of Wish (now taken down), the site ‘provides insufficient relevant information about how it reduces its impact on people, the planet or animals’.
For clothing and fashion listed on Wish, it’s probable that these come from the same wholesalers that can be found on eBay. Their business model focuses on producing vast amounts of cheap, low quality clothing, with high profit margins. Even if it seems like a good deal, it’s not. It’s fast fashion.
Transparency Rating: N/A
Sustainability Rating: 1/5
This snippet is part of a larger guide to UK fast fashion brands, which goes into more detail about the issues with fast fashion, why it will never be sustainable, and how to make your wardrobe more sustainable.
Data for this review is taken from the brand’s website, corporate website, and Wikipedia. The Transparency Rating is from Fashion Transparency Index 2020. The Sustainability Rating is from Good On You.