Yes, Tu Clothing at Sainsbury’s is a fast fashion brand.
Information for Tu Clothing is slightly easier to find, as Sainsbury’s has a separate mini-site for the sub-brand. It displays ‘Sustainability’ proudly on its top navigation bar, which takes you through how the brand is adopting more sustainable materials, production (as well as their Code of Conduct, Supplier List – which even gives male/female splits – and Higg Index rating) and take-back scheme. In all honesty, I’m really impressed by this as they’ve gone beyond what many established fashion retailers provide.
That said, the Code of Conduct falls short in that it only provides an overview to their policies, and I hope they use a more thorough version when working with their suppliers. Their take-back scheme relies on charitable donations, which as I said in my review of Monsoon, doesn’t quite count as recycling in my eyes.
Sainsbury’s is also a signatory of the Sustainable Clothing Action Plan, a voluntary scheme that they seem to be following closely.
Despite all these steps, I still see Sainsbury’s as a fast fashion brand for the fact that they provide cheap clothing in supermarkets – it feels like it devalues our clothes, makes them more disposable, and doesn’t anyone else find it weird putting clothes in a trolley to take to checkout?
Transparency Rating: 47/100
Sustainability Rating: N/A
This snippet is part of a larger guide to UK fast fashion brands, which goes into more detail about the issues with fast fashion, why it will never be sustainable, and how to make your wardrobe more sustainable.
Data for this review is taken from the brand’s website, corporate website, and Wikipedia. The Transparency Rating is from Fashion Transparency Index 2020. The Sustainability Rating is from Good On You.