Is Romwe a Fast Fashion Brand?

Screenshot of Romwe website

Yes, Romwe is a fast fashion brand.

Romwe is a new fast fashion website, with a questionable design from the get-go. Is it real? Is it a scam?

It turns out, Romwe is actually a wholesaler from China, similar to SHEIN and Wish. Starting in 2010, the brand has been rapidly expanding into different worldwide markets, including the UK in 2018. The brand’s focus is on producing vast amounts of cheap clothing at high speeds – essentially, the definition of fast fashion.

When looking for more information on who makes Romwe’s clothes, the best I could find was one simple paragraph:

“Romwe is deeply dedicated to the ethical and humane production of every one our pieces. We will tolerate nothing less. Every supplier signs a binding letter of agreement to heed to the highest production standards, and we enforce those standards. We make no compromises in ethical production, and will correct any issues the moment we hear of them. Romwe’s goal is to provide our customers with items that are ethically produced, fashionable, fun, and well-priced.”

Yeah, that doesn’t cut it. In fact, if the news is anything to go by, Romwe does the opposite – its app was banned in India for stealing users’ data.

One thing I will say is that Romwe is at least transparent about being a fast fashion brand – they say so themselves on their about page:

“ROMWE has been a global online stop for fast fashion since 2010. Our aim is to always provide high value trendy pieces at incredible prices while ensuring high quality service to our customers.”

And if their admittance to being a fast fashion brand wasn’t enough to stop you from shopping there, the use of the word ‘trendy’ should be. Avoid!

Transparency Rating: N/A
Sustainability Rating: 1/5

This snippet is part of a larger guide to UK fast fashion brands, which goes into more detail about the issues with fast fashion, why it will never be sustainable, and how to make your wardrobe more sustainable.

Data for this review is taken from the brand’s website, corporate website, and Wikipedia. The Transparency Rating is from Fashion Transparency Index 2020. The Sustainability Rating is from Good On You.


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