Is Oh Polly a Fast Fashion Brand?

Screenshot of Oh Polly website

Yes, Oh Polly is a fast fashion brand.

Oh Polly is another British fast fashion brand selling hundreds of styles of dresses, tops, bodysuits and more. They provide almost no information about their business practices, people, or sustainability on their site.

The brand was co-founded by white British duo Mike Branney and Claire Henderson, who initially set up a charity, Gifts 4 Kids Cambodia, after witnessing poverty across southeast Asia. To fund it, they sold clothes on eBay and saw great success, which leads them to today… The business is now worth around £7 million, operating as fast fashion brand, with no mention of charity on their site. Hmm.

In 2019, Oh Polly also took their “inclusivity” messaging one step further, by creating a separate ‘Oh Polly Inclusive’ Instagram profile and segregating out plus-size and minority models from their original, 2-million-follower strong account. After backlash, they deleted the account.

In 2020, they continued their tone-deaf approach and were called out after hiring a blackfish model.

In the same year, they were accused of forcing workers to continue at their warehouses despite worries over covid-19. Full details over on The Quirky Environmentalist’s write-up.

Just avoid.

Transparency Rating: N/A
Sustainability Rating: 2/5

This snippet is part of a larger guide to UK fast fashion brands, which goes into more detail about the issues with fast fashion, why it will never be sustainable, and how to make your wardrobe more sustainable.

Data for this review is taken from the brand’s website, corporate website, and Wikipedia. The Transparency Rating is from Fashion Transparency Index 2020. The Sustainability Rating is from Good On You.


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