Is Mothercare a Fast Fashion Brand?

Screenshot of Mothercare website

Yes, Mothercare is a fast fashion brand.

Mothercare is a parent-and-baby retailer co-founded by Iraqi-British entrepreneur Selim Zilkha (worth $700 million) and white British business tycoon Sir James Michael Goldsmith (worth £1.5 billion). It is now owned by shareholders.

The brand’s main two lines are baby clothes and children’s clothes. In recent years, Mothercare has faced financial issues, ultimately going into administration. As such, it closed all its high street retail establishments and instead focused on online sales and product-focused lines supplied to retailers such as Boots.

Mothercare is a slight curveball on my list of fast fashion brands, but the reason they make the cut is because they are stopped paying their garment factories due to covid-19. This is not acceptable, especially when they continue to sell some product, even if it is via a third-party retailer.

If you’re looking for more sustainable alternatives to Mothercare, check out my guide to eco baby clothes and more.

Transparency Rating: N/A
Sustainability Rating: N/A


This snippet is part of a larger guide to UK fast fashion brands, which goes into more detail about the issues with fast fashion, why it will never be sustainable, and how to make your wardrobe more sustainable.

Data for this review is taken from the brand’s website, corporate website, and Wikipedia. The Transparency Rating is from Fashion Transparency Index 2020. The Sustainability Rating is from Good On You.

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