Is Meshki a Fast Fashion Brand?

Screenshot of Meshki website

Yes, Meshki is a fast fashion brand.

Meshki is an Australian online-only fast fashion label, created by Australian-Persian businesswomen Natalie Khoei and Shadi Kord.

The majority of Meshki’s business comes from overseas sales, and the brand exports to over 150 countries worldwide, with over 500,000 customers to date.

They drop new collections on the site more frequently than four times per year, making them a fast fashion brand.

On top of that, Meshki’s messaging is all about female empowerment. On its contrived About page, it states: ‘The Meshki girl is empowered, confident and fashion savvy‘. Yet sustainable fashion rating platform Good On You says Meshki provides ‘insufficient relevant information about how it reduces its impact on people, the planet or animals’. This makes me wonder how the women in their supply chain feel about their own empowerment (or lack of it), and how much of an impact all that exporting has on the environment.

When looking around their website, there is zero information on sourcing, materials, environmental impact, etc. which also makes me wonder if they have something to hide.

Either way, they’re not transparent, and they focus on aesthetics and profit over ethics and planet.

Transparency Rating: N/A
Sustainability Rating: 1/5

This snippet is part of a larger guide to UK fast fashion brands, which goes into more detail about the issues with fast fashion, why it will never be sustainable, and how to make your wardrobe more sustainable.

Data for this review is taken from the brand’s website, corporate website, and Wikipedia. The Transparency Rating is from Fashion Transparency Index 2020. The Sustainability Rating is from Good On You.


Leave a Reply

Your email address will not be published. Required fields are marked *