Is Meshki A Fast Fashion Brand?

Screenshot of Meshki website

Yes, Meshki is a fast fashion brand.

Meshki is an Australian online-only fast fashion label, created by Australian-Persian businesswomen Natalie Khoei and Shadi Kord.

The majority of Meshki’s business comes from overseas sales, and the brand exports to over 150 countries worldwide, with over 500,000 customers to date.

They drop new collections on the site more frequently than four times per year, making them a fast fashion brand.

Fashion Revolution Transparency Rating: N/A
Ethical Consumer Score: N/A
Good On You Sustainability Rating: 2/5

Additional Reasons Why Meshki Is A Fast Fashion Brand

  • Meshki’s messaging is all about female empowerment. On its contrived About page, it states: ‘The Meshki girl is empowered, confident and fashion savvy‘. This is a big red flag – you can’t shop your way to gender equality or empowerment.
  • Sustainable fashion rating platform Good On You says Meshki provides ‘insufficient relevant information about how it reduces its impact on people, the planet or animals’. This makes me wonder how the women in their supply chain feel about their own empowerment (or lack of it), and how much of an impact all that exporting has on the environment.
  • On the Meshki website, there is zero information on sourcing, materials, environmental impact. This indicates Meshki does indeed have something to hide – or at best, they’re not transparent, and they focus on aesthetics and profit over ethics and planet.

Sustainable Alternatives To Meshki

If you’re looking to stop shopping at Meshki, I recommend looking for similar style brands in my guide to 150+ sustainable fashion brands, or shopping their clothes through these second-hand fashion sites.

This post is part of a larger guide to UK fast fashion brands, which goes into more detail about the issues with fast fashion, why it will never be sustainable, and how to make your wardrobe more sustainable.

Data for this review is taken from the brand’s website, corporate website, Wikipedia, and sites linked throughout. The Transparency Rating is from Fashion Transparency Index 2021. All information is assumed correct at date of publication.


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