Is H&M A Fast Fashion Brand?

H&M Conscious Collection in-store

Yes, H&M is a fast fashion brand.

Founded by white Swedish businessman Erling Persson, and now predominantly owned by his son, Stefan Persson (worth £18.5 billion), H&M is multinational clothing retailer. H&M can be considered a fast fashion brand due to the speed of production and scale of clothes that it sells. It has six sister brands: & Other Stories, ARKET, Cheap Monday, COS, Monki, and Weekday. Together they make up H&M group. The group works with with more than 120,000 employees, and over 2,000 factories worldwide.

Fashion Revolution Transparency Rating: 68/100
Good On You Sustainability Rating: 3/5

Additional Reasons Why H&M Is A Fast Fashion Brand


This snippet is part of a larger guide to UK fast fashion brands, which goes into more detail about the issues with fast fashion, why it will never be sustainable, and how to make your wardrobe more sustainable.

Data for this review is taken from the brand’s website, corporate website, and Wikipedia. The Transparency Rating is from Fashion Transparency Index 2021. The Sustainability Rating is from Good On You.

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