Is H&M A Fast Fashion Brand?

H&M Conscious Collection in-store

Yes, H&M is a fast fashion brand.

H&M is multinational clothing retailer. It was founded by white Swedish businessman Erling Persson, and now predominantly owned by his son, Stefan Persson (worth £18.5 billion). H&M is a fast fashion brand due to the speed of production and scale of clothes that it sells. H&M has seven sister brands: & Other Stories, Afound, ARKET, Cheap Monday, COS, Monki, and Weekday. Together they make up H&M group. The group works with with more than 120,000 employees, and over 2,000 factories worldwide.

Fashion Revolution Transparency Rating: 66/100
Good On You Sustainability Rating: 3/5
Remake Fashion Accountability Report Rating: 39/150

Additional Reasons Why H&M Is A Fast Fashion Brand

This post is part of a larger guide to UK fast fashion brands, which goes into more detail about the issues with fast fashion, why it will never be sustainable, and how to make your wardrobe more sustainable.

Data for this review is taken from the brand’s website, corporate website, Wikipedia, and sites linked throughout. All information is assumed correct at date of publication. Last updated: September 2022.


Notify of
Inline feedbacks
View all comments