Is H&M A Fast Fashion Brand?

H&M Conscious Collection in-store

Yes, H&M is a fast fashion brand.

Founded by white Swedish businessman Erling Persson, and now predominantly owned by his son, Stefan Persson (worth £18.5 billion), H&M is multinational clothing retailer. It is both a popular e-tailer and high street retailer.

H&M has six sister brands: Monki, Weekday, Cheap Monday, COS, & Other Stories, ARKET. Together they make up H&M group. The group works with with more than 120,000 employees, and over 2,000 factories worldwide.

Despite receiving a surprising 73 points out of 100 for transparency from Fashion Revolution’s Fashion Transparency Index, H&M recently removed their Supplier Compliance data from their Supplier List, meaning it is no longer possible to see whether all comply (or in the case of previous years, do not comply).

H&M also has a way to go on sustainability, with “aims to be climate positive by 2040“, 10 years after the impending climate crisis based on UN predictions.

In 2020, H&M stopped paying its contracted garment factories using covid-19 as an excuse. After external pressure, they promised to pay their garment factories – but the incident should never have happened in the first place.

Transparency Rating: 73/100
Sustainability Rating: 3/5


This snippet is part of a larger guide to UK fast fashion brands, which goes into more detail about the issues with fast fashion, why it will never be sustainable, and how to make your wardrobe more sustainable.

Data for this review is taken from the brand’s website, corporate website, and Wikipedia. The Transparency Rating is from Fashion Transparency Index 2020. The Sustainability Rating is from Good On You.

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