Is George At ASDA A Fast Fashion Brand?

Screenshot of George At ASDA website

Yes, George at ASDA is a fast fashion brand. Its parent company, Walmart, is also a fast fashion brand.

George is a clothing sub-brand of supermarket giant ASDA, owned by US supermarket chain Walmart (owned by the white American Walton family, who are worth $200 billion). The George range itself is worth £1.75 billion and it focuses on selling clothes at supermarket prices.

In 2013, Walmart was one of the retailers associated with the Rana Plaza factory collapse. They later refused to sign an agreement to provide compensation to the families of the 1,134 garment workers who lost their lives, and the 2,500 people who were injured.

In 2006, Walmart was found to be sourcing from a Jordanian factory that committed child and adult labour abuses.

In 2020, Walmart stopped paying their garment factories, breaking contracts and causing many people to face unemployment and poverty. They are yet to rectify this.

In 2022, George at ASDA was found to be sourcing polyester from a manufacturer using Russian oil, despite having removed its products from the country in protest of the illegal war on Ukraine.

Transparency Rating: 28-34/100
Sustainability Rating: 2/5

This snippet is part of a larger guide to UK fast fashion brands, which goes into more detail about the issues with fast fashion, why it will never be sustainable, and how to make your wardrobe more sustainable.

Data for this review is taken from the brand’s website, corporate website, and Wikipedia. The Transparency Rating is from Fashion Transparency Index 2020. The Sustainability Rating is from Good On You.



  1. Laura Clements
    March 29, 2022 / 12:00 am

    For starters I would like to say I hope that you do better working conditions for the workers that was awful I love your clothing brand and I was wondering is there any way y’all can make a big and tall tall girls need form fitting clothes and big women love your stuff too often they are tall as well my daughters are both tall and they cannot get form sitting clothes because they only sell tall and big and tall for women online which is stupid beautiful tall women need beautiful clothes that form fit them and have proper length is there any way y’all can do something about it?

    • besma
      March 29, 2022 / 4:15 pm

      Thanks Laura – I agree, I wish ASDA and George provided better working conditions for their workers. Also a shame to hear that they don’t provide size-inclusive options in their stores!

      B x

  2. Mary
    June 3, 2021 / 7:44 pm

    While that may be true, you are racist to say owned by white people. How the HELL does that matter? Disgusting racism!

    • besma
      June 4, 2021 / 2:34 pm

      Hi Mary – I don’t follow your logic here. Noting someone’s race is not racism. However, perpetuating a system of oppression against a race certainly is racism, and that’s what I’m highlighting here. The white American Walton family is exploiting people in the Global South through Walmart/Asda/George’s supply chain, and has demonstrated it really doesn’t care for their lives by refusing to compensate any of the Bangladeshi workers killed and injured in the Rana Plaza collapse, among other instances. To overlook that, and point the finger at me simply stating their race, is quite contrived.


      • David Donnelly
        August 20, 2022 / 12:34 am

        The fact that you noted their race for no valid reason other than they were white denotes racism on your park.

        • besma
          August 22, 2022 / 1:35 pm

          The fact you overlooked the racist actions of the Waltons denotes racism on your *part. Noting someone’s ethnicity is not racist. ✌️

      • Dah
        August 20, 2022 / 10:40 pm

        YOU are perpetuating a racist view as many (probably most) large manufacturers are using child or under compensated workers. This is true no matter the race of the owner or board. Let’s focus on the real issue.

        • besma
          August 22, 2022 / 1:37 pm

          …The responsibility of a large manufacturer using child labour and “under compensated” workers is quite literally the responsibility of the owner and the board. But yah call me a racist for noting someone’s ethnicity. Try again, Debbie.

    • Joshua
      September 17, 2022 / 1:03 pm

      I’m Spanish and I don’t think it’s racist. How many black own businesses you see out here and that’s the first thing they say “black owned business “

    • Pani
      September 22, 2022 / 3:14 am

      How is mentioning someone’s race racist? As far as business goes, we hear “black owned business” in the US and no one complains about that term.

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