Is F&F at Tesco a Fast Fashion Brand?

Screenshot of F&F at Tesco website

Yes, F&F at Tesco is a fast fashion brand.

Tesco is a supermarket chain principally based in the UK. It was founded by white English greengrocer Jack Cohen in 1919. Today it has over 6,800 stores across the UK, makes £1,320 billion annually, and is owned by shareholders.

Tesco offers a line of clothing within its stores, originally called Florence & Fred, and now called F&F. Due to this being a Tesco sub-brand, data is often hard to find on their website, other than one page that skims over their supply chain, materials, banning of chemicals, and more.

One thing I do like is that Tesco launched a clothing take-back trial in April 2019 – however, the results and implementation of this afterwards is unclear.

Tesco is also part of the Sustainable Clothing Action Plan, a voluntary scheme that UK Government insisted was good enough to clean up the fashion industry without the aid of any further regulations as recommended by the Fixing Fashion Report (hint, it’s not).

That said, in 2020, Tesco stopped paying its garment factories for existing contracts, using covid-19 as an excuse. After external pressure, Tesco promised to pay their garment factories due to covid-19 – but it should have done that anyway.

Transparency Rating: 41/100
Sustainability Rating: N/A

This snippet is part of a larger guide to UK fast fashion brands, which goes into more detail about the issues with fast fashion, why it will never be sustainable, and how to make your wardrobe more sustainable.

Data for this review is taken from the brand’s website, corporate website, and Wikipedia. The Transparency Rating is from Fashion Transparency Index 2020. The Sustainability Rating is from Good On You.


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