Is Fashion Nova a Fast Fashion Brand?

Screenshot of Fashion Nova website

Yes, Fashion Nova is a fast fashion brand.

Fashion Nova is a US-based fast fashion retailer, principally based online. The brand was founded by white American businessman Richard Saghian (who is worth $50 million). In December 2019, Fashion Nova was investigated for paying illegally low wages to its US workers, as little as $2.77 an hour.

The brand is also known to produce new collections in as little as two weeks at a time, implying they can launch 26 seasons per year. This is 22 more than the standard 4 fashion seasons per year.

In March 2020, Fashion Nova stopped paying garment factory workers altogether due to covid-19 and are yet to return to paying them. Find out more about the #PayUp campaign and how you can support these workers.

If you still wish to purchase Fashion Nova clothes, why not try shopping for second-hand fashion instead?

Transparency Rating: 0/100
Sustainability Rating: 0/5

This snippet is part of a larger guide to UK fast fashion brands, which goes into more detail about the issues with fast fashion, why it will never be sustainable, and how to make your wardrobe more sustainable.

Data for this review is taken from the brand’s website, corporate website, and Wikipedia. The Transparency Rating is from Fashion Transparency Index 2020. The Sustainability Rating is from Good On You.



  1. August 25, 2021 / 4:09 am

    I couldn’t resist commenting. Exceptionally well written!

    • besma
      August 25, 2021 / 12:14 pm

      Thank you! Would love to write Fashion Nova out of existence!

      B x

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