Is ASOS a Fast Fashion Brand?

ASOS Responsible Edit

Yes, ASOS is a fast fashion brand.

ASOS is one of the largest online fashion retailers in the UK, selling clothes to over 22 million customers annually. It was founded by three white British men, Nick Robertson, Andrew Regan, and Quentin Griffiths (who are collectively worth over £100 million).

ASOS is a fast fashion brand due to the speed of production and scale of clothes that it sells.

Fashion Revolution Transparency Rating: 47/100
Good On You Sustainability Rating: 2/5

Additional Reasons Why ASOS Is A Fast Fashion Brand

This snippet is part of a larger guide to UK fast fashion brands, which goes into more detail about the issues with fast fashion, why it will never be sustainable, and how to make your wardrobe more sustainable.

Data for this review is taken from the brand’s website, corporate website, and Wikipedia. The Transparency Rating is from Fashion Transparency Index 2021. The Sustainability Rating is from Good On You.

Disclaimer: This post contains affiliate links (denoted '*')


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