1 Dress, 30 Ways

Besma and Jil in white dresses by Son de Flor

30 wears. That’s the number of times that Eco-Age’s Co-Founder and Creative Director Livia Firth says an item should be worn to be sustainable – and I agree!

While I’m slowly racking up the number of wears for all the items in my wardrobe, I enjoyed taking up the challenge to wear a simple, beautiful, white linen dress by Son de Flor* in 30 different ways, as part of London Fashion Week. Between myself and my friend Jil Carrara, another sustainable fashion blogger, we styled our dresses 30 times while standing outside Freemasons, to show just how easy it is!

From our fun experiment on the street, I’m delighted to now share all of our looks, and all of the brands we wore, across this post! I’d love to know what you think of each look, and if there’s any you’d wear?

30 Ways to Wear A Dress

About Son de Flor & The Designers

So what do you think? Which look is your favourite? I’d love to know!

These outfits are all based around Son de Flor’s beautiful white linen dress*, which as you can see, can be styled and worn in so many different ways! Son de Flor has a brilliant approach when it comes to the creation of their dresses, working with local producers in their home country of Lithuania to source the linen and create their dresses. Linen is an incredibly strong material, and the dresses are designed in a classic style, and made to last. It was an honour to be styled by Son de Flor’s Co-Founder, Vaida, for this shoot.

And as for the rest of the pieces? These were all sourced from all the sustainable designers showcasing at PAUSE Fashion Hub. I’ve linked through to their websites where possible, so you can discover all these new and independent sustainable fashion brands for yourself!

Disclaimer: This post contains affiliate links (denoted '*')


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