30 wears. That’s the number of times that Eco-Age’s Co-Founder and Creative Director Livia Firth says an item should be worn to be sustainable – and I agree!
While I’m slowly racking up the number of wears for all the items in my wardrobe, I enjoyed taking up the challenge to wear a simple, beautiful, white linen dress by Son de Flor* in 30 different ways, as part of London Fashion Week. Between myself and my friend Jil Carrara, another sustainable fashion blogger, we styled our dresses 30 times while standing outside Freemasons, to show just how easy it is!
From our fun experiment on the street, I’m delighted to now share all of our looks, and all of the brands we wore, across this post! I’d love to know what you think of each look, and if there’s any you’d wear?
30 Ways to Wear A Dress
Linen Dresses: Son de Flor*
Jil’s Boots: Models’ Own
Besma’s Boots: Wills
Check Jacket: COSSAC
Dress: Son de Flor*
Boots: Models’ Own
Oversized Denim Jacket: ANYO
Dress: Son de Flor*
Boots: Models’ Own
Pullover: Dance Fiber
Dress: Son de Flor*
Boots: Wills
Linen Jacket: Bendita Formosinho
Dress: Son de Flor*
Boots: Wills
Coat: Valentina Karellas
Bag: A.P.C. (Second-hand)
Dress: Son de Flor*
Waistcoat: Designer’s Own
Dress: Son de Flor*
Boots: Models’ Own
Brocade Jacket: MOYO
Dress: Son de Flor*
Boots: Wills
Jumper: Håvarstein
Bag: A.P.C. (Second-hand)
Dress: Son de Flor*
Woolly Jacket: Umarit
Dress: Son de Flor*
Boots: Models’ Own
Mesh Cardigan: Michaela Markovic
Bag: A.P.C. (Second-hand)
Dress: Son de Flor*
Grey Over-Dress: Son de Flor
Dress: Son de Flor*
Sneakers: Veja*
Striped Sweatshirt: Designer’s Own
Dress: Son de Flor*
Sneakers: Veja*
Asymmetric Shirt: Kindom
Dress: Son de Flor*
Boots: Models’ Own
Sweatshirt: Ipsilon
Dress: Son de Flor*
Boots: Models’ Own
Jacket: Vintage For A Cause
Dress: Son de Flor*
Boots: Wills
Jacket: ARAROSE
Dress: Son de Flor*
Boots: Wills
Coat: Designer’s Own
Dress: Son de Flor*
Boots: Models’ Own
Coat: Bendita Formosinho
Dress: Son de Flor*
Boots: Models’ Own
Sunglasses: PALA
Shawl: Designer’s Own
Dress: Son de Flor*
Scarf and Jumper: Anna Maria Angelika
Dress: Son de Flor*
Socks: Swedish Stockings*
Brocade Jacket: Good Krama
Dress: Son de Flor*
Boots: Models’ Own
Mesh Top: Good Krama
Dress: Son de Flor*
Boots: Models’ Own
Longline Jacket: ABLESIA
Dress: Son de Flor*
Boots: Wills
Sunglasses: PALA
Dress: Son de Flor*
Boots: Wills
Scarf: Anna Maria Angelika
Dress: Son de Flor*
Boots: Models’ Own
Jacket: Designer’s Own
Dress: Son de Flor*
Boots: Models’ Own
Belt: Designer’s Own
Dress: Son de Flor*
Boots: Wills
Shawl: Anna Maria Angelika
Dress: Son de Flor*
Boots: Wills
Denim Jacket: ANYO
Dress: Son de Flor*
Boots: Models’ Own
About Son de Flor & The Designers
So what do you think? Which look is your favourite? I’d love to know!
These outfits are all based around Son de Flor’s beautiful white linen dress*, which as you can see, can be styled and worn in so many different ways! Son de Flor has a brilliant approach when it comes to the creation of their dresses, working with local producers in their home country of Lithuania to source the linen and create their dresses. Linen is an incredibly strong material, and the dresses are designed in a classic style, and made to last. It was an honour to be styled by Son de Flor’s Co-Founder, Vaida, for this shoot.
And as for the rest of the pieces? These were all sourced from all the sustainable designers showcasing at PAUSE Fashion Hub. I’ve linked through to their websites where possible, so you can discover all these new and independent sustainable fashion brands for yourself!
Disclaimer: This post contains affiliate links (denoted '*')
