Choosing A Good Natural Foundation

Choosing A Good Natural Foundation | Curiously Conscious

What do you look for in a good foundation? As someone with redness and the occasional blemish, I want a foundation with long-lasting, dewy coverage that doesn’t dry out. I’ve readily found this on the high street in the past, but it’s a lot harder when it comes to natural beauty boutiques.

First off, the majority are based online. It makes testing items hard – if not impossible – and samples are a rarity. Second, natural ingredients mean natural, absorbable bases, which is great for skin health and breathability, but not so great for its staying power.

That being said, there are a number of wonder products I’ve tried. These fall in well with my last Natural Foundation Edit, and I’m pleased to see more on offer this time round!

Best Natural Concealer

I love a good concealer, although I’ve had to learn over the years how best to apply it for my redness. Concealers are there to balance out the skin tone, and I’m of the opinion that it best goes on first (after primer, before foundation).

To choose a good natural concealer, you should first look to buy a shade lighter than your foundation, and check its composition. My holy grail concealer has to be RMS Beauty’s “Un” Cover-Up, a creamy concealer that lasts all day under my foundation because of its coconut oil base. It’s perfect for using with a brush (I recommend EcoTools Airbrush Concealer Brush) or for touching up by hand when I’m on the go.

At the moment, I’m trying out Ere Perez Arnica Concealer, a new item to their range and a good one at that. I also like how Ere Perez is ehancing their makeup with botanical ingredients – arnica extract is revered for its ability to reduce bruising and swelling, so it’s especially good for under-eye use and on blemishes.

I chose the concealer in the shade Latte, which as the lightest in its range, works surprisingly well for my slightly olive skin when coupled with a darker foundation. The concealer is slightly drier than my “Un” Cover-Up, but I’m convinced it makes for better coverage and blendability. It also comes in a shallow glass pot, but with a lower price tag – result.

Best Natural Liquid Foundation

As I said before, I like a foundation that is relatively opaque, without the need to cake it on. This time, it’s important to match the colour with your skin tone for the best effect.

My current two favourite foundations both share the same base ingredients: aloe vera juice and shea butter. These are Inika Organic Liquid Foundation in Beige and Hiro No Doubt Natural Foundation in #08 Bara. I’ve found Inika’s foundation to be the perfect liquidity, so it’s good to use a small amount and brush all over the face – even when it feels like there’s no foundation left on the brush. They also do a relatively cheap foundation trial kit, which includes their liquid foundation, primer, and two mineral foundations too.

As for Hiro, they’re a new brand to me, and I really like what they do. Started in 2011 in Germany, their range is the first natural one that really challenges high-street brands in terms of presentation; big bold products and soft touch bottles. I chose the shade #08 Bara using their handy chart, and I’ve found it’s a very thin mixture, meaning a little goes a long way. With half a pump, I can cover my face, starting across my cheekbones using EcoTools Foundation Brush, and then dabbing all over with what’s left. The foundation is incredibly light on my skin, and stays all day too.

If you’re looking for a simpler option, a real solid range to try is Ere Perez Oatmilk Foundations. Their first set comes in the shades Light, Medium, and Dark, but the newly-released tubes diversify the colours further – meaning you can go for a specific shade, or something more general. Personally I like their Light/Medium foundation the best, which translates to the shades Chai or Honey in the tubes.

Shop the post

 RMS Beauty Natural Concealer  Ere Perez Natural Concealer   Inika Natural Liquid Foundation   Hiro Natural Foundation   Ere Perez Natural Foundation



  1. June 22, 2019 / 2:42 pm

    Hello Besma
    I found your site after reading your Bareminerals review and having not looked at the ingredients in that much detail I was surprised to find they aren’t as bare as I thought. I’ve never found their BarePro powder foundation ever irritate my skin and I like the finish which is why I’ve been using it for a long time now.
    I wanted to read more of your reviews to see what natural products you do recommend and all the brands you’ve mention I haven’t heard of so it’s been a great learn and read.

    I have oily skin which I believe is different to yours. What is the best oily skin foundation you could recommend please?

    Best regards

    • June 23, 2019 / 12:06 pm

      Hi Samantha, thanks for the message and kind words. It’s good to hear you had a better experience with the Bareminerals foundation, and I imagine it’s due to our differing skin types. As I don’t have much experience with oily skin, I’m not quite sure what to recommend, but I can suggest looking through my favourite ethical beauty blogs, or the products on the sites I trust, such as LoveLula Beauty or Content Beauty & Wellbeing. I hope that helps! x

  2. Minnie Mall
    May 26, 2019 / 9:35 am

    Lovely post!

    • May 28, 2019 / 9:44 am

      Thanks Minnie! x

  3. Helena
    December 22, 2018 / 3:15 pm

    Hello there, I really enjoy reading your blog and also like the products you present. Just wanted to ask you if you already tried the Hynt beauty – duet perfecting concealer? I have heard a lot of positive feedback regarding this product but was not able to test it on my own yet. Maybe it is something you would like to try out? 🙂


    • December 26, 2018 / 5:59 pm

      Hi Helena, thanks for the kind words. I haven’t tried anything from Hynt yet, but they’re definitely on my list. Perhaps you could search through my favourite clean beauty blogs for a review? x

Leave a Comment